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<h2>Problems identified</h2>
<h3>Problem 1</h3>
The general lifespan of the product needs to be extended dramatically, as the average lifespan of a person today (27/04/2019), suggested by a google[2] answer, suggests it is 79 years old, therefore, the typical person will go through 316 toothbrushes in their lifetime, this equates to 2,379,480,000,000 toothbrushes for our current population.
<h3>Problem 2</h3>
For these manual toothbrushes, versus the electric toothbrushes, the toothbrush market hasn't changed much, especially in terms of the design for throw away heads. Therefore 80-90% of the toothbrush is wasted each time you throw one away, the problematic area, is usually the head.